Does the thought of building financial models make you anxious? You're not alone. Many construction professionals feel overwhelmed by spreadsheets, formulas, and financial projections—but it doesn't have to be this way.

Break Through the Barriers!

EAP's accessible master coaching session is designed specifically for construction business owners and managers who want to take control of their company's financial planning but feel intimidated by the technical aspects.  We'll demystify financial modeling and show you that with the right approach, anyone can build effective models to guide their business decisions.

WHAT WE COVER:

• Why financial modeling feels scary and how to reframe your mindset around numbers 

• Examples of simple, non-intimidating starting points for construction-specific financial planning 

• How to build basic models without advanced Excel skills or complex formulas 

• Practical examples using real construction scenarios you face every day 

• Common mistakes (and why they're not as catastrophic as you think) 

• Tools and resources that make modeling easier and more intuitive 

• How to start small and build confidence progressively

WHO SHOULD ATTEND: This complimentary coaching session is perfect for construction business owners, project managers, and operations leaders who have avoided financial modeling due to lack of confidence, limited financial background, or previous frustrating experiences with numbers. No advanced financial or technical skills required.

TAKEAWAYS: You'll leave feeling empowered rather than overwhelmed, with a clear understanding that financial modeling is a learnable skill, not an innate talent. We'll provide you with beginner-friendly templates, step-by-step guidance, and the confidence to take that first step toward better financial visibility in your construction business. By the end, you'll see financial modeling not as an obstacle, but as a powerful tool that's within your reach! 

Click the link below to access the recorded EAP Master Coaching Session:

Despite the hype surrounding digital marketing, “Canvassing / Door-to￾Door” (31%) and “Word of Mouth / Referrals” (38%) remain the undisputed kings of lead generation effectiveness according to our a 2026 report published by Sales Rabbit, a leading canvassing tech platform for contractors.

This EAP master coaching session teaches home services contractors how to build profitable door-to-door canvassing programs that generate high-quality leads in targeted neighborhoods.

Key Topics Covered:

• Strategic Neighborhood Selection Learn how to identify the most profitable areas to canvass using demographic data, home age, property values, and service history. Discover how to map territories effectively and prioritize neighborhoods based on your specific services (roofing, HVAC, solar, windows, etc.).

• Integration with Digital Marketing Combine door-to-door efforts with laser-focused prospects lists based on your ideal customer profile and preferred neighborhoods, real time data capture from the field to your CRM system, and integration with your phone system attributing call in leads to your door-to-door campaigns.

• Building Your Canvassing Team Best practices for recruiting, training, and compensating door knockers. Understanding the personality traits that make successful canvassers and creating scripts that convert conversations into appointments.

• Timing and Execution Optimal days and times for door knocking, seasonal strategies, weather considerations, and how many doors your team should knock per day for maximum efficiency.

• Lead Tracking and Follow-Up Implement mobile CRM systems for instant lead capture, create follow-up sequences for interested homeowners, and measure key metrics like knock-to-appointment ratios and appointment-to-sale conversion rates.

Click the link below to access the recorded EAP Master Coaching Session:

If you've noticed your roofing leads slowing down, you're not alone.

Many roofing business owners tell us the same thing: marketing worked well for winning residential projects, but when they try to break into commercial work, they hit a wall.  
The problem? Commercial buyers make decisions completely differently than homeowners.

The tactics that fill your residential pipeline won't work for commercial properties. And if you're treating them the same, you're probably wondering why your phone isn't ringing.

In this EAP Master Coaching Session, you'll discover:

✓ The 3 biggest mistakes residential roofing contractors make when marketing to commercial property managers (and how to avoid them)

✓ Why decision-makers ignore your outreach and what to say instead to get responses

✓ The "hidden buyer committee" you're probably overlooking that controls 80% of commercial roofing decisions

✓ How to position your company to win larger projects without competing on price alone

✓ Simple strategies to generate qualified commercial leads, even if you've never landed a big contract before

✓ Real examples from contractors who successfully transitioned from residential to commercial (and doubled their revenue)

This session is perfect for you if:

• You want to add commercial projects to your business but don't know where to start

• You've tried marketing to commercial clients with little success

• Your commercial lead flow is inconsistent or non-existent

• You're ready to move beyond small residential jobs to bigger opportunities

Click the link below to access the recording of this session: