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Why B2B Marketing Campaigns Underperform...and how to fix them

  • Equity Acceleration Partners LLC (map)

If you've noticed your roofing leads slowing down, you're not alone.

Many roofing business owners tell us the same thing: marketing worked well for winning residential projects, but when they try to break into commercial work, they hit a wall.  
The problem? Commercial buyers make decisions completely differently than homeowners.

The tactics that fill your residential pipeline won't work for commercial properties. And if you're treating them the same, you're probably wondering why your phone isn't ringing.

In this EAP Master Coaching Session, you'll discover:

✓ The 3 biggest mistakes residential roofing contractors make when marketing to commercial property managers (and how to avoid them)

✓ Why decision-makers ignore your outreach and what to say instead to get responses

✓ The "hidden buyer committee" you're probably overlooking that controls 80% of commercial roofing decisions

✓ How to position your company to win larger projects without competing on price alone

✓ Simple strategies to generate qualified commercial leads, even if you've never landed a big contract before

✓ Real examples from contractors who successfully transitioned from residential to commercial (and doubled their revenue)

This session is perfect for you if:

  • You want to add commercial projects to your business but don't know where to start

  • You've tried marketing to commercial clients with little success

  • Your commercial lead flow is inconsistent or non-existent

  • You're ready to move beyond small residential jobs to bigger opportunities

Click the link below to access the recording of this session:

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January 9

Sales Quota Setting and Goal Alignment for Roofing Sales Managers