2026 Groundbreaker Sales Workshops

Onsite Sales Training That Moves the Needle

Most sales training misses the mark for contracting businesses. It's too generic, too theoretical, and completely disconnected from the way a roofer, HVAC tech, or paving contractor actually sells — in driveways, job sites, and living rooms, often without a second chance to close.

The EAP Groundbreaker Workshop is built differently. It's an intensive, onsite sales training experience designed exclusively for residential and commercial contracting companies that are serious about turning their field teams and inside sales reps into consistent, high-performing revenue producers.

Why Onsite Training Delivers What Online Can't

There's a reason the best training happens in the room. When EAP facilitators work directly with your team — in your market, with your product lines, against your real objections — the training sticks. Groundbreaker isn't a passive learning event. Your people practice, get corrected, and practice again until the habits are built. That's the difference between knowing what to do and actually doing it when a homeowner says, "We need to think about it."

What Your Team Will Learn

The Groundbreaker Workshop is structured around EAP's proprietary CAST Discovery and BUILD Presentation frameworks — a proven, repeatable sales process developed specifically for contracting environments. By the end of the workshop, your team will be equipped to:

  • Run a disciplined discovery conversation that uncovers real buying motivations, budget parameters, and decision timelines before they ever start pitching

  • Present solutions with confidence and clarity, anchoring value to what the customer actually cares about rather than leading with price

  • Handle the most common objections in residential and commercial contracting — "I need to get other bids," "Your price is too high," "Let me talk to my wife/partner" — with honest, professional responses that keep the conversation moving

  • Close more consistently without pressure tactics, by guiding customers to confident decisions they feel good about

  • Understand their own selling strengths and blind spots through assessment-based insights that inform how each rep develops from day one

Validated by Data, Proven in the Field

EAP's Groundbreaker curriculum is anchored in data from the Objective Management Group (OMG) Sales Effectiveness and Improvement Analysis — the same assessment used to evaluate more than 2.3 million salespeople across 200+ industries. This isn't guesswork. Your team's training is informed by a rigorous, research-backed understanding of what separates elite contractors' sales teams from average ones.

Built for Residential and Commercial Contracting

Whether your team is running residential storm damage appointments, presenting commercial maintenance agreements, or competing for new construction bids, the Groundbreaker framework adapts to your sales environment. EAP has worked across roofing, HVAC, plumbing, paving, landscaping, painting, and general contracting — and that industry-specific depth shows in every exercise, roleplay, and coaching moment during the workshop.

The Business Case

A single Groundbreaker Workshop can produce a measurable lift in close rates within 30 to 60 days. When you consider the average job value in most contracting verticals, improving your team's close rate by even a few percentage points translates directly into tens of thousands — or hundreds of thousands — of additional annual revenue. Groundbreaker isn't a training expense. It's a revenue investment with a clear, calculable return.

What Happens After the Workshop

The training doesn't end when the facilitator leaves. Groundbreaker is designed to integrate with EAP's broader Sales Coaching program, giving your sales managers a framework to sustain and reinforce the skills developed during the intensive. We also provide post-workshop resources, including call review guidance, reinforcement tools, and ongoing coaching options — because two great days of training is only the beginning.

Ready to break new ground with your sales team?

Reserve your Groundbreaker Workshop date now!

NOTE: Day 1 (Tuesdays) of the available 2-day workshops are listed below