Despite the hype surrounding digital marketing, “Canvassing / Door-to￾Door” (31%) and “Word of Mouth / Referrals” (38%) remain the undisputed kings of lead generation effectiveness according to our a 2026 report published by Sales Rabbit, a leading canvassing tech platform for contractors.

This EAP master coaching session teaches home services contractors how to build profitable door-to-door canvassing programs that generate high-quality leads in targeted neighborhoods.

Key Topics Covered:

• Strategic Neighborhood Selection Learn how to identify the most profitable areas to canvass using demographic data, home age, property values, and service history. Discover how to map territories effectively and prioritize neighborhoods based on your specific services (roofing, HVAC, solar, windows, etc.).

• Integration with Digital Marketing Combine door-to-door efforts with laser-focused prospects lists based on your ideal customer profile and preferred neighborhoods, real time data capture from the field to your CRM system, and integration with your phone system attributing call in leads to your door-to-door campaigns.

• Building Your Canvassing Team Best practices for recruiting, training, and compensating door knockers. Understanding the personality traits that make successful canvassers and creating scripts that convert conversations into appointments.

• Timing and Execution Optimal days and times for door knocking, seasonal strategies, weather considerations, and how many doors your team should knock per day for maximum efficiency.

• Lead Tracking and Follow-Up Implement mobile CRM systems for instant lead capture, create follow-up sequences for interested homeowners, and measure key metrics like knock-to-appointment ratios and appointment-to-sale conversion rates.

Click the link below to access the recorded EAP Master Coaching Session: