Build a business that runs at full velocity
A fully integrated coaching engagement covering every lever of business performance — Sales, Finance, Operations, and Marketing — working in concert to compound your growth
CAST Discovery + BUILD presentation frameworks
EOS/Traction systems, CRM, and field workflows
Cash flow clarity, margins, and KPI dashboards
Lead generation engine and brand positioning
Every dimension of your business, coached as one.
Most coaching programs address one problem at a time. EAP’s Growth Acceleration program connects your sales motion, financial engine, operational systems, and marketing strategy into a single, synchronized growth plan.
PILLAR 1
Sales Optimization
Transform your team from order-takers into elite consultative sellers using the proven CAST + BUILD™ framework — from first conversation to closed contract.
CAST Discovery Framework — connect, ask, summarize, transition
BUILD Presentation System — structured, value-driven proposals
CLEAR Objection Handling — defuse resistance with confidence
7-Stage Zoho CRM Pipeline implementation and discipline
Sales recruiting and onboarding via Team Builder
PILLAR 3
Operational Excellence
Build systems that scale without you. From field operations to back-office workflows, EAP installs the infrastructure that lets your business run at speed with fewer bottlenecks.
EOS/Traction implementation — Level 10 Meetings, Rocks, IDS
Zoho CRM, FSM, Projects, and Books integration
Standard operating procedures and process documentation
Workforce planning and accountability structures
Technology stack audit and optimization — connect, ask, summarize, transition
PILLAR 2
Financial Intelligence
Stop flying blind. Build the financial visibility and controls that give you leverage — whether you're planning for growth, preparing for acquisition, or navigating a tight margin environment.
3-year financial modeling and scenario planning
Gross margin and job costing discipline
KPI scorecards and weekly financial cadence
SBA and capital readiness assessment
DSCR analysis and debt service planning
PILLAR 4
Marketing Engine
Build a lead generation machine that fills your pipeline consistently — not just when you get lucky. EAP aligns your marketing strategy with your sales process so every dollar spent converts.
Brand positioning and messaging architecture
Digital lead generation via Zoho Marketing Automation
CallRail integration and lead attribution
Content strategy for service verticals
Partnership with Flocksy for creative execution (optional)
ENGAGEMENT MODEL
How the program works.
EAP’s Growth Acceleration program is a structured, milestone-driven coaching engagement with clear deliverables at every phase.
01
02
03
04
05
WEEKS 1-2
Discovery & Baseline Assessment
We audit all four business pillars — reviewing financials, sales pipeline data, operational workflows, and marketing performance — to establish your baseline and identify the highest-leverage gaps
WEEKS 3-4
Growth Blueprint & 90-Day Roadmap
Using your discovery data, we build a custom Growth Blueprint: a prioritized roadmap of initiatives across all four pillars, aligned to your 12-month revenue and profit targets.
MONTHS 2-6
Coaching Implementation
Weekly coaching cadence with your leadership team. We execute the Growth Blueprint one Rock at a time — installing systems, training your sales team, optimizing operations, and launching your marketing engine in parallel.
MONTHLY
Scorecard Reviews & Recalibration
Monthly scorecard reviews track KPI progress across all pillars. We recalibrate priorities based on results, market shifts, and emerging opportunities — keeping the plan live, not static.
ONGOING
Scale & Continuity
After the initial engagement, clients have access to ongoing coaching, Blueprint Institute e-learning, and EAP's M&A advisory services as you prepare for an eventual exit or acquisition.
EXPECTED OUTCOMES
What you walk away with.
A high-performing, accountable sales team
Your reps close more deals, more consistently, using a repeatable system — not heroics or luck.
Financial clarity and forward visibility
A live 3-year financial model, monthly KPI scorecard, and the discipline to manage to both.
Systems that scale without you
Documented SOPs, a configured Zoho technology stack, and EOS meeting rhythms that run independently.
A predictable lead generation engine
Marketing automation, attribution tracking, and content strategy that fills your pipeline consistently.
A more valuable, transferable business
Businesses with documented systems, recurring revenue, and strong margins command premium multiples at exit.
“For the first time in 12 years, I feel like I'm running my business — not the other way around."
Regional Roofing Owner, EAP Client
EAP's Growth Acceleration Program is built for residential and commercial contractors, building materials manufacturers, and distributors who are ready to stop improvising and start compounding.
IDEAL CLIENT PROFILE
Built for contractors who are ready to scale.
Residential Contractors
Roofing, HVAC, landscaping, painting, and home improvement companies with $1M–$25M in revenue ready to systemize growth.
Growth-Stage Owners
Business owners who've hit a ceiling and need a strategic partner to build the infrastructure for the next phase of growth
Commercial Contractors
Commercial roofing, paving, and construction companies looking to upgrade their sales process and financial discipline.
Exit-Minded Owners
Owners preparing for an eventual sale or acquisition who want to maximize valuation and make their business buyer-ready.
Building Materials Companies
Manufacturers and distributors seeking to build stronger sales teams, improve margins, and develop channel partnerships..
Leadership Teams
Executive and management teams ready to adopt EOS/Traction, align around a shared plan, and execute with discipline..
Ready to accelerate
your growth?
Schedule a no-obligation strategy call to see if EAP’s Growth Acceleration Program is the right fit for your business.