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EAP’s high-impact Marketing Coaching session uses the proven EOS Level 10 Meeting format to help contracting business owners systematically improve their marketing results. Designed for busy contractors who need structure and accountability, this session transforms marketing from overwhelming to manageable.
Segue (5 minutes) We begin with a brief personal and professional check-in. Share your wins from the past week and what's on your mind. This helps you transition from job sites and daily chaos into focused strategic thinking about your marketing.
Scorecard Review (5 minutes) Review your key marketing metrics tracked week-over-week: lead volume, cost per lead, conversion rates, website traffic, and social media engagement. We identify trends quickly—what's working and what needs attention. Numbers don't lie, and this accountability keeps your marketing on track.
Rock Review (5 minutes) Rocks are your 90-day priorities. We review progress on your current marketing initiatives: whether it's launching that new website, implementing a neighborhood canvassing program, relaunching a referral program, or building out your social media presence. Each Rock is marked on-track, off-track, or complete.
Customer/Employee Headlines (5 minutes) Share brief updates—good news and bad—about customer feedback, online reviews, employee involvement in marketing, or notable project completions. These headlines often reveal marketing opportunities or issues requiring immediate attention.
To-Do List Review (5 minutes) Review action items from previous sessions. Did you schedule those photo shoots? Follow up with that referral partner? Update your Google Business Profile? Accountability happens here—completed items build momentum, incomplete ones get discussed.
IDS (Identify, Discuss, Solve) (60 minutes) This is where transformation happens. We tackle your top three marketing challenges using the IDS process:
Identify the real issue (not just symptoms)
Discuss until everyone understands the root cause
Solve with clear, actionable decisions
Common issues we solve in Marketing Coaching engagements include: inconsistent lead flow, weak online presence, ineffective advertising spend, lack of differentiation from competitors, poor conversion of estimates to jobs, or difficulty attracting premium clients.
Conclude (5 minutes) We recap decisions made, confirm action items with clear owners and due dates, and rate the session 1-10. You leave with clarity, specific next steps, and renewed confidence in your marketing direction.
Our structure in these coaching sessions eliminates meandering conversations and ensures every minute delivers value. You're not just talking about marketing—you're making decisions, solving problems, and building systems that generate consistent leads while you focus on running excellent projects.
EAP’s high-impact Marketing Coaching session uses the proven EOS Level 10 Meeting format to help contracting business owners systematically improve their marketing results. Designed for busy contractors who need structure and accountability, this session transforms marketing from overwhelming to manageable.
Segue (5 minutes) We begin with a brief personal and professional check-in. Share your wins from the past week and what's on your mind. This helps you transition from job sites and daily chaos into focused strategic thinking about your marketing.
Scorecard Review (5 minutes) Review your key marketing metrics tracked week-over-week: lead volume, cost per lead, conversion rates, website traffic, and social media engagement. We identify trends quickly—what's working and what needs attention. Numbers don't lie, and this accountability keeps your marketing on track.
Rock Review (5 minutes) Rocks are your 90-day priorities. We review progress on your current marketing initiatives: whether it's launching that new website, implementing a neighborhood canvassing program, relaunching a referral program, or building out your social media presence. Each Rock is marked on-track, off-track, or complete.
Customer/Employee Headlines (5 minutes) Share brief updates—good news and bad—about customer feedback, online reviews, employee involvement in marketing, or notable project completions. These headlines often reveal marketing opportunities or issues requiring immediate attention.
To-Do List Review (5 minutes) Review action items from previous sessions. Did you schedule those photo shoots? Follow up with that referral partner? Update your Google Business Profile? Accountability happens here—completed items build momentum, incomplete ones get discussed.
IDS (Identify, Discuss, Solve) (60 minutes) This is where transformation happens. We tackle your top three marketing challenges using the IDS process:
Identify the real issue (not just symptoms)
Discuss until everyone understands the root cause
Solve with clear, actionable decisions
Common issues we solve in Marketing Coaching engagements include: inconsistent lead flow, weak online presence, ineffective advertising spend, lack of differentiation from competitors, poor conversion of estimates to jobs, or difficulty attracting premium clients.
Conclude (5 minutes) We recap decisions made, confirm action items with clear owners and due dates, and rate the session 1-10. You leave with clarity, specific next steps, and renewed confidence in your marketing direction.
Our structure in these coaching sessions eliminates meandering conversations and ensures every minute delivers value. You're not just talking about marketing—you're making decisions, solving problems, and building systems that generate consistent leads while you focus on running excellent projects.